Educational Development Theories

Understanding human development is considered the key towards maximizing the potentials of every student in the classroom. Developments in various fields, such anthropology, psychology, and biology have contributed largely to reinventing education in the last century. Research is given a central role in shaping â€Å"children’s education and experiences in schools† (McDevitt & Ormrod, 2010, p. 4). The advances in related fields and the increasing support from research have prompted educators to be reflective and evaluative about pedagogy and curriculum in an effort to ensure that the best learning environment is provided. In short, teachers now have comprehensive tools to guarantee that no child is left behind. Any child that sets foot into the classroom carries with him/her a myriad of experiences and background; thus, making it essential to perceive the child in relation to the systems and dynamics that surround him/her. â€Å"All areas of development depend on the context of children’s lives—children’s experiences in families, schools, neighborhoods, community organizations, cultural and ethnic groups, and society at large† (McDevitt & Ormrod, 2010, p. 5). Learning does not happen in isolation and it is how these various contexts that play out during developmental years that significantly affect his/her experiences in school. To illustrate the impact of context to development a case study is presented in this paper of an eight year old child, Tonya, attending first grade. After a discussion of the student’s classroom behavior, the developmental milestones for her age will be presented. These stages of development will be contextualized with the socio-cultural background of the student. Having created a picture of the circumstances of the student, I will then propose an analysis of the situation of the student drawing from educational development theories. Ethical considerations for the case study will then be discussed, followed by recommendations to improve the schooling and learning outcomes of the student. Tonya literally stood out in her class, not only because she was big for her age, but also because she was older than the rest of the class having been retained in kindergarten. At eight years old, she was attending a first grade class. Tonya was observed to display disruptive behaviors such as bossing and bullying other children, stealing items from others, or talking them into trading their things (McDevitt & Ormrod, 2010). The teacher received complaints from both students and parents that she was also stealing food from her classmate’s lunchboxes. Tonya’s behavior can be described as atypical for other children of her age, and required serious attention. The period from six to ten years old is often referred to as middle childhood. There is continued differentiation of fine motor skills, although the growth in height and weight slows down and only picks up later on during the adolescent stage. Development of fine motor skills is reflected in illustrations that are â€Å"organized and detailed and include some depth cues† (Berk, 2009, p. 7). Moreover, such developments allowed for wider range of activities in play, sports and household chores. Often, parents start to build responsibility among their children by assigning them chores at home such as cooking, cleaning, and looking after their siblings. Middle childhood is also a period of active neural developments that manifest in increasing integration of cognitive processes. They are learning to read and write, as well as perform basic mathematical computations (i. e. addition and subtraction). In addition, they are beginning to express themselves creatively. There is also a marked improvement in verbal expressions, and are becoming more aware of the concept of rules with peers and parents. Thus, they are learning to grasp the concepts of cause and effect better. The socio-emotional development of children from six to ten years old is marked by development of emotional states in relation to the people around them. This accompanied by an increasing social network of peers and friends. At this stage, children become more aware of pride and guilt, and are more likely to conform to good behavior. Pro-social behaviors are observed when dealing with peers, especially as they learn to build friendships based on trust and assistance. It can be deduced that at this stage, children start to develop their moral compass and respond to others with sensitivity and better judgment. In the case of Tonya discussed above, it is apparent that the socio-emotional milestone expected for her age group was not been met. Instead of displaying pro-social behavior, she is disruptive in class, and clearly is not developing friendships that are based on mutual trust and assistance. She is actually behaving exactly the opposite. In addition, having been retained in Kindergarten may be a good indicator of some cognitive delays as well. However, physically, she has developed as expected, and has the capacities and skills to perform manual tasks for her age. In fact, the report from the teacher emphasized the point that Tonya had to take care of her three-year old brother before going to school. Knowing Tonya’s family background was the key to helping her curb the problematic behavior in school. Her physical development coupled with the responsibilities she had at home required healthy food and supplement, which was not available for her because her mother had lupus, and her step-father was permanently disabled. Children’s experiences within their families are especially important to their health† (McDevitt & Ormrod, 2010, p. 149). Tonya was not provided with essential dietary supplement which triggered her decision to steal food from her classmates. Moreover, although she was entitled to free lunches, she was not aware of this, and there was no adult who facilitated the process of availing this service. Tonya’s behavior severely disrupted the possibility of developing friendships. Her reputation made it difficult to gain the trust and respect of her peers. However, the teacher’s intervention helped Tonya discern what was right and wrong. Tonya responded to the intervention positively, and changed tremendously. Because of the situation at home, Tonya lacked a role model and the constant guidance of the parents to help her maximize her potentials, both cognitively and socio-emotionally. The change in Tonya’s behavior and understanding of the consequences of her actions are good indicators of sound judgment and comprehension skills. It is highly plausible that retention in Kindergarten may have been caused by socio-emotional problems, rather than cognitive difficulties. Drawing ideas from prominent educational theorists, Piaget, Vgotsky and Erickson, can be helpful to facilitate learning for Tonya, and hopefully accelerate her so she achieves the proper grade level for her age. Jean Piaget coined the term â€Å"concrete operational stage† for children ages seven to eleven years old. At this stage, children have developed the concept of â€Å"conservation. † â€Å"The child can think logically about very concrete objects, categories and principles† (Coon & Mitterer, 2010, p. 99). Thus, it is essential for the teacher to pay special attention to Tonya’s development of mathematical skills, and its relation to other subjects, such as science. Once she gains mastery, she will gain confidence as well in performing tasks, and this is essential for her to work towards reaching her expected levels. Providing Tonya with hands-on experiences will further facilitate her learning. Judging from the circumstances that surround Tonya, it is highly challenging for her to successfully develop according to the developmental milestones. As explained by Vygotsky’s (1978) zone of proximal development (ZPD), â€Å"human learning presupposes a specific social nature and a process by which children grow into the intellectual life of those around them† (as cited in Slee, 2002, p. 209). One of the contemporary proponents of ZPD, Wood (1988) further outlines the instructional options for mothers of children between four and five years old: â€Å"(i) general verbal encouragement; (ii) specific verbal instruction; (iii) assistance in choosing materials for a task; (iv) preparing materials for assembly in a task; (v) demonstration† (Ibid). With Tonya’s family background, maternal interaction has been limited, and from her early years, she has missed out on the developmental opportunities. Vygotsky’s (1978) ZPD highlights the role of the adult in facilitating the learning of children. Compared to Piaget however, he approaches the development in a more qualitative, rather than quantitative perspective and is more liberal on the expected abilities of the children. It highlights the role of the adult, and in the case study, Tonya’s teacher to provide the guidance that she is not able to acquire in the home. Furthermore, it will require effort in integrating Tonya in the class considering her past behavior towards her classmates. Vygotsky’s (1978) theory emphasizes the role of adults and peers in the learning of the individual. I consider it meaningful to highlight Erickson’s psychosocial theory because Tonya’s case is hinged on her socio-emotional experiences which have serious implications on her psychological state. At her age, the basic conflict as identified by Erickson is â€Å"industry versus inferiority† (Learning Theories Knowledgebase, 2010, October). School becomes more formalized, and children have to adjust to the new environment while meeting the demands in academics. Competence is achieved through successful attempts, while failure breeds feelings of inferiority. An eight year old joining a first grade class sets the stage for inferiority, and the teacher must be proactive in creating measures to make Tonya feel competent. Encouraging words and positive reinforcement can help her gain confidence and advance academically. At this point, it is highly important to focus on building her confidence first, so she is able to take risks and work further towards building her competencies. The role of the teacher in assisting students like Tonya always stands out. The teacher becomes the architect who shapes the conditions that will benefit the students more. Going back to the teacher’s narration in this case study, it may be observed that the intervention highly suggested by the principal violates the ethical standards set by the National Education Association. The principal’s suggestion of punishment which consisted of a month without recess not only puts the child in danger, but also becomes an additional cause for further disruptive behavior. The teacher though, may have violated the code as well by disclosing the decision of the principal in published material which has the possibility of causing harm to the principal’s profession. However, the teacher made a wise decision about visiting the family, and examining the conditions before taking any action. Doing so allowed her to find better solutions without compromising the health of the student. It is hoped that the teacher did not give her real name so as not to compromise the school and the principal. Although the problem was resolved, there were still administrative matters that she hopefully handled properly, and exercising due confidentiality.Reference http://www.nea.org/home/30442.htm

Joining the Leader in Death Phenomenon Essay

1. Introduction History is replete with incidences of group or mass self inflicted deaths following the demise of powerful leaders. In such instances followers, in varying numbers, chose to die, of their own will, either after or on foreseeing the death of their leader. While group or mass deaths of this nature have occurred at historically different times in dissimilar cultures and globally diverse locations, and have been appropriately recorded in historical documents, the evolution of anthropological studies in the last century has led to significant research into the subject. Researchers have delved into the traditions, social customs, mores, behavioral motivators and demotivators of people of different civilizations and regions to locate commonality and establish reasons for this kind of uncommon, if not deviant behavior. These studies have become increasingly relevant in the current social and religious scenario where instances of mass suicides have occurred in cults, involving hundreds of members, who, along with their leaders, have chosen to die painful and self inflicted deaths for illogical, inexplicable and emotional reasons. The Jonestown suicides of 1978 and the deaths of the members of the Movement for the Restoration of the Ten Commandments of God in 2000 were particularly tragic and gruesome episodes, in which hundreds of people along with their leaders, died. It is evident that such irrational tendencies still exist, even in advanced western societies. Anthropologists and historians firmly believe that serious and detailed investigation into such incidents, with particular emphasis upon the then prevailing social, environmental, political, economic, and historical conditions, could well provide clues to the reasons behind such uncommon behavior and help in preventing such tragedies in future. (Wessinger, 2000) This paper aims to examine the historical precedents of such incidents and takes up one particular incident for detailed social and anthropological analysis. 2. Historical Overview Psychiatrists commonly think of potentially suicidal people to be unhappy about their current physical and emotional situation and undecided about the path to be followed to resolve the crisis. Suicide is resorted to as a simple and easy solution to their problems and plays the role of a convenient exit. Individual suicides accompanied or preceded by such reasoning is exceedingly common, and though tragic, is, in a number of societies, a routine occurrence among disturbed and underprivileged people. Its incidence, in the developed nations, is still high in certain segments like mentally ill individuals, prisoners, prostitutes, drug addicts and HIV patients. Mass or group suicides following the death or defeat of a leader, while being far more uncommon than individual suicides, have, nevertheless occurred on a number of occasions, more particularly so in specific cultures. While historical instances of groups of people joining their leaders in death, have occurred periodically there is very little to connect these disparate incidents apart from defeat and dishonor in war and, in the case of women, the desire to avoid consequent rape and molestation. During the closing years of the 2nd century BCE, the Teutons, after a series of bloody battles were defeated by the Roman General Gaius Marius, (in 102 BCE), near Aix-en-Provence, and their leader Teutobod captured. The captured women, thinking their king dead and certain of being ravaged by Roman soldiers committed suicide. Ironically the Teutons were the cause of a similar episode in 1336 at the siege of Pilena. The defenders, besieged by the marauding Teutons, joined their leader, Duke Marqueris in death when they realized that the battle was lost. The defenders set the castle on fire and committed mass suicide along with their leader rather than be captured by the invaders. (Purkiss, 1996) In India, both men and women of the warrior classes of the Indian region of Rajasthan have traditionally adopted to commit suicide after the death of their leader. Women, especially, the wives and concubines of the king have, until recent times followed the ancient tradition of immolating themselves on the funeral pyre of their husbands. The custom, known as Sati, while illegal, is still followed in particularly backward areas of the region. Chittor, now an abandoned fortress in West India became famous because of three separate incidents in which hundreds of men and women killed themselves after the death of their leader. Chittor has been overcome thrice and each time the outcome was Jauhar, when women along with their children immolated themselves on huge funeral pyres on the death or capture of their leader, while the men, wearing ochre robes attacked the enemy and faced certain death. Alauddin Khilji overpowered Chittor in 1303 A. D. , overcome by an obsessive longing to own the regal beauty, queen Padmini. Myth has it, that he saw her face in the reflection of a mirror and was struck by her gripping exquisiteness. The queen, along with her attendants, however chose to follow her dead king rather than accept the invaders proposition jumped on to a huge funeral pyre lit in the middle of the castle and burned to death. In 1533 A. D. , during the rule of Bikramjeet, Bahadur Shah, the Sultan of Gujarat, attacked Chittor and once more Karnavati, the then queen, along with more than a hundred women preferred to die following the death of the ruler. The final episode occurred more than 30 years later when the Mughal emperor Akbar attacked the fortress. In Rajasthan such incidences of joining the leader in death had certain particular features. Episodes necessarily commenced with the siege of a force by an invading army and ended in mass death only if the invading army was successful. Once it was certain that the war was lost and the king was dead or would certainly die the warriors and their wives decided to end their lives, the men through suicidal attacks on the enemy and the women by leaping into enormous funeral pyres. The women were led in this effort by the queen of the fortress. It is important to understand that this practice was restricted only to the warrior classes and did not extend to the priests, the traders, the farmers or the other classes. Tales of invading armies entering deserted and lifeless stories are apocryphal and baseless as warriors and their families did not account for more than a quarter of the total population of a city. It also needs to be pointed out that acts like these had very little mythical precedent and ancient Hindu scriptures, like the Ramayana and the Mahabharata, do not contain any such incidents. Incidentally the opposite appears to be more true and there are various instances in the Ramayana of the wife of the King choosing to marry the invader after the defeat and death of her husband. (Harlan, 2003) This paper attempts to recreate the social and cultural scenario within the fort when Queen Padmini and hundreds of other men and women chose to die after the death of the King Rawal Ratan and the fall of Chittor. The following section on Chittor is written in the present tense and from the perspective of an active observer of the complete episode. 3. Chittor a. Society Chittor, today, (in the early fourteenth century), is one of the many Hindu kingdoms that dot the desert plains of Rajasthan in the North West region of the Indian subcontinent. Orthodox Hinduism, over the first ten centuries of period that commenced after the birth of Jesus Christ, has succeeded in eliminating Buddhism from the land of its birth only to see it replaced by an aggressive Islam beating at its doors with unabated fury. Waves of Islamic soldiers have lashed at the borders of the Indian states for the last five hundred years until the establishment of Islamic rule at Delhi. Despite Islamic sovereignty a number of small Hindu kingdoms continue to exist, mostly in the west and south, often waging protracted battles with the rulers of Delhi. While a certain amount of integration between Hindus and Muslims has taken place with time, it is still too early for any such constructive rapprochement to occur in Chittor. Years of siege, first from an ever expanding Buddhism, and then from a militant Islam, has made structured Hindu society insular, orthodox and inward looking. The caste system has become rigid and religious laws and rules govern every aspect of society. Hindus are prohibited from marrying outside their castes and even the glimpse of a Muslim is considered sacrilege, requiring inflexible and strict penance. The Muslim practice of†purdah† has been adopted comprehensively by the Hindus, ironically to protect Hindu women from male Muslim eyes and women remain indoors most of the time. While every city has its share of courtesans, women do not work. They are deprived of economic or political power, being content to be glorified as mothers, sisters and wives. Society is structured into four main castes, the priests, warriors, traders and lower classes. Political and military power lies with the warriors and to a certain extent with the priesthood who are consulted by the kings and nobles before important decisions. The traders, despite their lower status, are economically powerful and kept in good humor by both the nobles and the priests. The warriors are bound by a strict code of honor, which in fact has been the main causal factor behind hundreds of members of the warrior community choosing to die after defeat in battle and the death of their leader. b. Politics and Religion Chittor, in the early years of the fourteenth century is one of the smaller Hindu kingdoms resisting the Islamic emperors occupying the throne at Delhi. The warrior classes of Chittor trace their lineage for centuries and, apart from being engaged in ongoing strife with the Delhi throne, constantly wag war against the other Hindu kings in the region. It is also not uncommon for Hindu kings to form alliances with the Muslim emperor and wage war against each other. The political scenario is extremely fluid, (much like medieval Europe), and with numerous kings and noble existing in uneasy alliances, war often breaks out over trivial reasons. While the official religion of the Delhi court is Islam, and correspondence is usually in Arabic, migration of traders, artisans and workers ensure that Hindus and Muslims coexist, albeit with a certain amount of resentment and antagonism. Sati, the practice of self immolation by women on the death of their husbands, is a common practice in Hindu states. The practice is prevalent more among the priestly and martial classes and is practically absent in the other castes and the aboriginals. The prevalence of Sati among the priests and warriors is due to the traditionally inferior status of women and their uselessness to society in the absence of child bearing potential. As such while wives are looked upon as necessary because of their capacity to bear children, widows are thought to be non contributing burdens. (Harlan, 2003) A widow’s unwanted status is also because of religious taboos that prevent her from participating in domestic chores as her touch, her voice, and even her appearance is thought unholy, impure and to be shunned and abhorred. The sanctification of virginity in brides also makes it practically impossible for them to remarry after the death of their husbands. As such the practice of immolation is an extreme but logical outcome of these circumstances. The priests and the warrior classes of Rajasthan have also perpetrated the tradition by providing it with a halo of honor and deifying women who chose to take this route. The episode that occurred in Chittor before my eyes in the early years of this century (the 1300s) and involved hundreds of men and women joining their leader in death needs to be analyzed in light of the existing social and political environment in order to obtain an appropriate perspective. c. Joining the Leader in Death The ruler of Chittor, Rana Rawal Ratan married the young Padmini, the daughter of a Rajasthani prince, when he was in his early teens, and she was yet to enter her adolescence. In accordance with existing tradition the bride continued to live in her paternal home until she reached puberty and Rawal Ratan brought her to Chittor with much fanfare on her fourteenth birthday. Padmini was an acknowledged beauty and became a much appreciated princess as she grew up, known in princely circles for her exquisite looks, aristocratic breeding and regal demeanor. When Rawal Ratan succeeded to the throne of Chittor in the closing years of the thirteenth century she took her place by his side in an extravagant ceremony attended by princes from all over India as well as nobles from the Delhi throne. It was this ceremony that led to further speculation and gossip about Queen Padmini and aroused the curiosity of Sultan Alauddin Khilji at Delhi. Rawal Ratan was known to be a fair and just king and, apart from his well known love for Padmini, was a patron of the arts. One of his court musicians, banished from Chittor because of his involvement in witchcraft, ingratiated himself with Alauddin Khilji, and persuading the Sultan of the ethereal beauty of the queen Padmini incited him to attack Chittor and take the queen for himself. On reaching Chittor, Alauddin found the fort to be heavily defended. Desperate to see the legendary queen he sent a missive to the King that he thought of Padmini as his sister and wished to make her acquaintance. While the unsuspecting king did not find any reason to doubt Alauddin’s intentions, the wiser queen refused to meet the sultan personally and instead agreed for him to see her reflection in a specially constructed mirror. The wily sultan came to the fort with his selected warriors, and after the meeting with the queen, managed to kidnap the king even as he was escorting them back to the gate. On the following day when the Chittor generals heard about the ransom demand, that of the hand of the queen for the sultan, in exchange for the safe release of the king, the Chittor generals went into a huddle, and with the assent of the queen, sent word that the queen would come to the sultan the next day along with a hundred and fifty attendants. At the crack of dawn the next morning a hundred and fifty palanquins, each carried by four strong men wound their way to Alauddin’s camp and stopped in front of the tent where the king was being held prisoner. As the sultan rejoiced a hundred and fifty armed men rushed out of the palanquins before his astonished eyes, freed the king and along with the bearers galloped back to Chittor on horses seized from the sultan’s stables. A furious Alauddin ordered his army to storm Chittor, Brutal resistance from the defenders of the fort led to the decision to lay siege to the fort, an operation that carried on for many months until dangerously low supplies forced the honor bound warriors to take a decision to storm the vastly larger sultan’s armies in what could only lead to certain death. The queen, who was party to all the confabulations, decided that as the army, led by her husband rode out to certain death, she, along with the wives of the warring soldiers and all the children would jump into a huge fire lit in the centre of the fort and end their lives, thus joining the king in death. Rawal Ratan and his warriors, though immensely saddened agreed to this to be the most fitting and honorable denouement. At the end of a brutal and bloody battle fought between the troops of the Delhi Sultanate and the suicidal warriors of Chittor, Alauddin entered the fort only to find the ashes of the queen and the wives of the warriors, a pyrrhic victory, if ever there was one. (Bose, 2000) 4. Conclusion The instance of Padmini, her female attendants and the wives of the warriors of Chittor, joining the leader in death has been chronicled a number of times by various historians for it to be reasonably accurate. While the case of male warriors following the leader into certain death has taken place on many occasions, instances of women dying en masse are rare, and occur because of specific historical and environmental reasons. Anthropologists feel that in most such cases the persona of the leader, his mesmeric hold over his followers, and the accompanying trauma and desolation felt at the death of the leader induce the followers to embrace death and join their leader. A number of instances, including the suicides of some of Hitler’s trusted generals, provide some evidence that the argument could hold some merit. In the case of Padmini while legend and myth continue to pay obeisance to her love for her husband, the mass deaths, especially of the attending ladies, necessarily needs to have a more significant historical and social reason. The decision to embrace mass death at the fall of the fort and the certain death of the king Rawal Ratan is most probably due to a number of reasons, chief among them being the prevalent practice of sati and the halo of honor that the act had acquired over the centuries. This halo of honor has to be seen in the light of the compulsions of Islamic rule in India during the medieval ages and is essentially logical and in accordance with social patterns and expectations. From the 13th century until the establishment of the British Empire, the position of women continued to remain insecure due to the arbitrary power structure associated with the feudal society, and the compulsions of perpetuating a male dominated inherently unequal society. Even though the Mughals tried to bring in a modicum of gender equality the subservient status of women continued to exist until the middle of the twentieth century. It was most probably this craving for honor, accompanied with a genuine fear of the treatment that the women would receive at the hands of the furious invading soldiers that tilted the scales in favor of the decision to embrace death to that of joining Alauddin’s harem. In any case the episode remains one of the more abiding instances of joining the leader in death phenomenon and continues to intrigue historians and anthropologists. Pages: 10 Word Count: 3000 References Bose, M. (Ed. ). (2000). Faces of the Feminine in Ancient, Medieval, and Modern India. New York: Oxford University Press. Harlan, L. (2003). The Goddesses’ Henchmen: Gender in Indian Hero Worship. New York: Oxford University Press. It’s All the Raj; Travelindia. (2005, December 14). The Daily Mail (London, England), p. 45. Maaga, M. M. (1998). Hearing the Voices of Jonestown (1st ed. ). Syracuse, NY: Syracuse University Press. Metcalf, B. (2005). David Chidester. Salvation and Suicide: Jim Jones, the Peoples Temple, and Jonestown. Utopian Studies, 16(2), 335+. Purkiss, D. (1996). The Witch in History: Early Modern and Twentieth-Century Representations. New York: Routledge. Wessinger, C. (2000). How the Millennium Comes Violently: From Jonestown to Heaven’s Gate. New York: Seven Bridges Press.

Burberry Case Study Essay Example | Topics and Well Written Essays - 1750 words

Burberry Case Study - Essay Example Long business experience- Burberry’s was incorporated in 1856 and had been in operation for more than one century before Bravo took over in 1997. This had given the company vast experience in the consumer market for apparels and luxuries. The company was more experienced in business compared to its competitors such as Gucci and Armani which were founded in 1921 and 1975 respectively. Weaknesses Limited products- Burberry’s had very few products in the market. Its main products were umbrellas and outerwear. The company was left struggling to capture a significant market share while its competitors such Gucci and Polo dominated the market. Low levels of innovation- Burberry’s had kept its traditional products for a very long time without getting new ideas to improvements and make them were relevant to the market. The firm lost its market share to competing businesses such as Gucci and Polo because it was unable to introduce new products and stay relevant in the market. On the other hand, Polo and Gucci became household names because of their ability to introduce new products that were relevant in the market. Burberry’s position is sustainable because the company has vast business experience compared to its competitors. ... The company also has been producing quality products and strong brands that have for a long time been associated with safety, luxury and durability. Bravo needs to utilize these competitive advantages and improve on innovation so as to introduce a wide range of products that will enable the company stay relevant and remain competitive. 2. Prepare a positioning map to map Burberry's position vis a vis its competition prior to Bravo's hiring. Next, map Burberry's position vis a vis these same competitors after the marketing mix changes by Bravo took effect. Note: you may want to consider the fashion vs. accessory sides separately. Prior to Bravo’s hiring Quality Quality Gucci Coach Coach Gucci Burberry’s Burberry’s Fashion Accessories After changes on marketing mix Quality Quality Burberry’s Burberry’s Coach Gucci Gucci Coach Fashion Accessories 3. Bravo's team managed to elevate the overall status of Burberry by implementing changes in 3 high-priorit y areas: a. revitalization of the product line b. evolving brand associations c. overall brand stature. Describe in detail how Bravo's team managed to do this. Revitalization of the product line The first step in the revitalization of the product line was a reduction in the number of stock. This was aimed at eliminating products with outdated designs so as to create space for products with a consistent look. The company was able to redesign its traditional products to include a new range of products. The new product line was classified into two categories of continuity and fashion-oriented. Each of the categories consisted of three primary collections of products that included accessories, menswear and womenswear. Evolving brand associations Bravo’s team managed to

Advertising Journal #4 Essay Example | Topics and Well Written Essays - 500 words

Advertising Journal #4 - Essay Example The Coca-Cola Company (TCCC) presents its ads through television, newspapers, the Internet, billboards, hoardings and prize schemes etc. The ads under study have been developed for the children, who serve as the most passionate and ambitious consumers. The ad, above-mentioned, has been developed in such a way that it immediately captures the attention of little children, who insist to buy the product not only for themselves, but also for their stuffed toys. Teddy bear is one of the most popular stuffed toys among children, and when children find their toys drinking beverage, they feel delighted and purchase the same brand, causing the multiplicity in sales of the product. Though the ad appears to be confined to the children only, yet it is children that play vital role in the promotion of a segment. In addition, the ad covers the entire children community without race, religion, region and status. Moreover, bear is the national symbol of Russia, and represents all cold areas where bears are in abundance. It shows even the chilliest areas look for Coca-Cola and cannot resist its charm. As afore-mentioned, TCCC presents its ads at special occasions. This ad represents the children’s unflinching joys while celebrating Christmas in the company of Santa Claus drinking Coca-Cola and refreshing their delight and mirth. It also gives the message that there is no concept of holidays for Coco-Cola, nor the holidays can keep children away from their favorite beverage. The ad is a traditional expression of holidays, religious fervor and children’s passion to look for their favorite diet during fun making and enjoying. Happiness of the children can be observed by looking into their eyes and smiles, and Santa Claus is the representative of peace, joy and generosity, which proves the beverage source of joy and peace. Children are the

CRITICALLY EVALUATE TWO LEADERSHIP THEORIES (TRANSFORMATIONAL AND Essay

CRITICALLY EVALUATE TWO LEADERSHIP THEORIES (TRANSFORMATIONAL AND AUTOCRATIC LEADERSHIP THEORIES) - Essay Example 4). Burns (2012, p.5) presented transformational leadership as a style used by both leaders and followers to lift individual morale and motivation in performing specific tasks (Minja & Barine, 2012, p.57). This means that through transformational leadership, significant changes are created in the people involved and the organization at large. According to Bass and Avolio (1994, p. 3), transformational leadership works to establish idealised behaviour, inspirational motivation, intellectual stimulation, individualised consideration, and idealised attributes. Individualised consideration style ensures that followers are coached and developed into leaders (Riggio & Harvey, 2011, p. 124). This style enhances motivation and morale that encourage performance from followers through connecting the followers’ interests to the organization’s missions (Pless & Maak, 2012, p. 39; Nadler & Trushman, 1990, p. 79). The leader works as a role model to the followers hence challenging them to take ownership of their work. These challenges create and enabling environment where followers are able to identify their strengths and weaknesses in different tasks assigned to them (Nadler & Trushman, 1990, pp. 81). Followers are therefore able to align themselves for future leadership responsibilities (Lussier & Achua, 2009, p. 347). A transformational leader is able to create individualised consideration to each follower’s needs and concerns (Chall, 1977, p.1907). The leader devotes to mentor the follower as well as support and express empathy when dealing with the follower. In such a relationship, the leader ensures that there is an open communication with the follower where challenges and successes are shared with the follower. This way, both the leader and the follower are able envision the end of the tasks at hand from the beginning as well as celebrate and respect each other’s contribution to

Copper Price Rises in UK after Chile Strike Case Study

Copper Price Rises in UK after Chile Strike - Case Study Example To further understand why BHP Hilton is considered as the main stakeholder looking into the definition of it is vital in order to establish the claim. The legal definition of it according to Lectric Law Library's Lexicon defined stakeholder as "STAKEHOLDER - A third person, chosen by two or more persons, to keep in deposit property, the right or possession of which is contested between them and to be delivered to the one who shall establish his right to it. Thus each of them is considered as depositing the whole thing. This distinguishes this contract from that which takes place when two or more tenants in common deposit a thing with a bailee. The duties of a stakeholder are to deliver the thing holden by him to the person entitled to it on demand. It is frequently questionable who is entitled to it. In case of an unlawful wager, although be may be justified for delivering the thing to the winner, by the express or implied consent of the loser yet if before the event has happened he has been required by either party to give up the thing deposited with him by such party, he is bound so to deliver it or if, after the event has happened, the losing party give notice to the stakeholder not to pay the winner, a payment made to him afterwards will be made in his own wrong, and the party who deposited the money or thing may recover it from the stakeholder (2007)." Also, if taken into consideration is the 57.5 percent share of the BHP Biliton. The aforementioned company is considered as the prime owner and is more likely considered to be associated with mining activity. In this case, we still have to track the stakeholders which are considered as the third party or person to keep the property which is being contested. In the case of the erring parties between Escondida and the worker's union, the shareholders of the said mining firm could temporarily took over the operation of the company and could be regarded as the caretakers or stakeholder of the company while the workers are on strike and could also be present in the negotiating table between Esconcondida and the workers union. As the determinants of the losses or gains of the company, then they are more than capable of being the caretaker of it while the case is being settled. Of course, one has to take into consideration that these shareholders have their parts and stocks in the company, and then they are also concerned with the welfare of the company. If they act as the stakeholder during the negotiation until the dispute has been settled, then should anything happen then they are capable of making things work for both parties by making both ends meet through their finances and bonds in which they are capable of providing the aforementioned resources. Of all the stakeholders, definitely, it is BHP Biliton has the right above the other entire stakeholders since the said company has the most number of shares in the company. Therefore, they have the right to be the caretaker of the entire mining firm because of their contribution in the company plus the fact that it owns more than half of the share of the company. Should this scenario arises, what are the responsibilities of BHP Biliton while the company is under dispute What the said company should do

Racism in the Counselling Relationship Essay Example | Topics and Well Written Essays - 1500 words

Racism in the Counselling Relationship - Essay Example The essay "Racism in the Counselling Relationship" discusses the racism in regarding the intercultural counseling. The race is a 19th-century pseudo-scientific construction that has been discredited since the human species could not be genetically thus compartmentalized. Though racism is not the same as ethnocentrism. Recognition - that monocultural model of counseling and therapy that prevailed until the mid-20th century to deal with problems presented by today’s racial and ethnic diversity in most nation states was inadequate - led to rethinking in favor of a multicultural approach. Hitherto, counselors and therapists had been trained in the psychodynamic, person-centred, and cognitive behavior therapy models, to name but a salient few. Sue and Sue were the first to propose a theory of multicultural counseling and therapy. The hitherto ’invisible other’ became aggressively visible with the Black Civil Rights Movement and compelled counselors to explore the impa ct of cultural identity and diversity in the counseling relationship. The aim of counseling was no longer to encourage and enforce ‘assimilation’ of the ’other’ into the dominant culture but to empathize and explore the assumptive world of the client from whatever background he/she came from. Integration, rather than assimilation, where individuals belonging to a minority culture could preserve their cultural identity began to be valued. It was soon evident that counselors could no longer ignore their own cultural background.

Cyber Terrorisum Past Present and Future Research Paper

Cyber Terrorisum Past Present and Future - Research Paper Example enied any previous occurrence of cyber terrorism, different countries and nations have presented some reports reflecting such cases, United States being one of them. Cyber terrorism is, therefore, real and it requires global intervention to address the issue. This is because cyber terrorism has no physical boundaries and therefore, it is not limited to any specific locations in the world. The steps that are being taken currently or that will be taken to fight cyber terrorism are or will be the key determinants of the intensity and chances of its occurrence in the future. This paper will, therefore, discuss cyber terrorism in relation to its definition, the difference between Cyber terrorism and information warfare, the main targets of cyber terrorism, and the reasons why IT is the most preferred tool for cyber terrorism. It also discusses the drawbacks, as well as some of the preventive measures that can be undertaken at national, company and individual level to deal with the evil and disastrous act of cyber terrorism. Terrorism involves the act of violence and illegal use of force against other people or their properties. This intimidates the government as well as the civilian population. The act of terrorism is socially and politically motivated. On the other hand, cyber terrorism combines the act of terrorism with the technology. Although many authors have given different definitions of what cyber terrorism is, there is no universally accepted definition of cyber terrorism. According to Olmstead and Siraj (2009), cyber terrorism is an act resulting from the ability of the terrorists to adapt to the dynamic nature of the society and technology, which makes them more resourceful and skillful. Cyber terrorism can therefore be defined as the use of computer systems, programs and data to intimidate others, with a social or political agenda. This means that cyber terrorism is not only a reality, but also a very dangerous act of threat and violence both to the

Analysis of a Leader Research Paper Example | Topics and Well Written Essays - 1250 words

Analysis of a Leader - Research Paper Example Tutor Signature: Date: Introduction The following article includes the analysis of a well known business leader Bill Gates who is the Chairman, cofounder and chief software architect of Microsoft, which is among the most successful software company around the globe. The analysis starts with a brief about leader, leadership and the leadership theory which Bill Gates followed in his life. The discussion would include skills, traits, behavior, influence process and relevant aspect of the situation which made Bill Gates successful enough to be famous. The strength and weaknesses of Bill Gates are part of the analysis to give a clear insight of ups and downs in his career. Issues of ethical leadership have also been discussed. Leader and Leadership Leader may be defined as a person followed by others. He/ she are the one to lead thus motivating others to follow, while leadership is the process of influencing others to accomplish organizational goals. Hence, a leader is someone in the posi tion of leadership who motivates and inspires a team towards achievement of common goal. Analysis of the reasons why the leader was famous William Henry Gates III which is also commonly known to be as Bill Gates is an American entrepreneur and philanthropist born on October 28, 1955, in Seattle Washington. Bill started showing interest in programming at an early age while studying in Lakeside school. This is where Bill gates met Paul Allen who is the co founder of Microsoft. They together through technological innovation, aggressive competitive tactics and keen business strategy build â€Å"Microsoft†, world’s largest software company. Gates because of his interest in programming didn’t plan to study further and dropped out of Harvard to start a company. Bill Gate’s career story shows influence from various leadership theories namely task oriented leadership, autocratic style, laissez faire leadership etc (Bill Gates biography, 2012). Traits Since childho od Bill was intelligent, ambitious and competitive. He believes if you know how to apply your intelligence then you can achieve anything and everything. He was passionate about software, coding and technology. This passion made him the richest man in the world. Bill Gates was a risk bearer who dropped out of Harvard in order to allocate his full energy and time to Microsoft, a company he started with his school friend Paul Allen. He believes in continuous learning which makes him a great leader (Lesinski, 2008). Skills Bill Gates quotes his success to hard work. Since the beginning of his life he is a hard worker dedicating the entire night working on computer in his college days and then sleeping only for 6 hours when he started Microsoft. The entrepreneurship in Gates has kept him focused towards his goal. He knows managing his work well and is a creative person. He was always confident of hid dream of becoming successful. With focus on goals Bill Gates efficiently managed all are as of the company. Because of great convincing skills he has made lot of successful deals in his career, IBM one of them though (Strother, 2007). Behavior Bill Gates is a determined person. Whenever he starts something new he would continue doing that project and won’t start another unless done with the first one. Gates never stopped trying when he was in process of making new software’s. He’s full of courage and never hesitates in taking risk. Once when he was about to lose lot of profit from

Advertisement that attempts to trigger problem recognition Case Study

Advertisement that attempts to trigger problem recognition - Case Study Example This paper was written after a research that was done on four websites and two websites were chosen. These websites; one being an entertainment website and the other a company website, demonstrated how ads can be used to trigger problem recognition. The websites that were chosen include that of askmen.com, which is an entertainment website and PatchMd.com, which is a medical company. Starting with askmen.com, the website hosts various types of entertainment information including dating, sports, health, news, movies, games and others. For this case, I selected one of the advertisements on the website that was trying to inform us on how to prevent flu and cold. One major aim of this ad is to trigger a problem in us, the readers that flu and cold have become a problem to control. It, for this reason, goes ahead to give us the simple tips that we can use to prevent the flu and cold. The ad begins with a heading, "Preventing Cold & Flu." Under the heading, it tries to pose a question and an answer, "Flu going around? Heres how to avoid it like a pro," (Dave 1). The ad has just let us know that cold and flu are problems to use that are going around. It then wants to provide us with a solution on how we can handle this problem like pros. Anyone who had cold and flu and did not realize them to be a problem, when they read this ad, they will definitely find out that they have been having a problem. Better still, they will even find out that their problem has a solution after they pay attention to the ad trying to address it. The ad uses a simple picture of a side plate with a glass full of a solution, ginger and a piece of lemon as shown below. The second website that I visited is that of PatchMd.com Company (PatchMd 1). This website provides an ad that tries to trigger a problem about using pills to lose weight. As it suggests, there is a problem when one uses pills to lose weight and, for this reason, it

Why I Want to Become a Teacher Essay Example for Free

Why I Want to Become a Teacher Essay Everyone has gotten to where they are in life because they had a teacher. By definition, a teacher is someone who gives instruction and communicates skills. The lives most impacted by teachers are those of our children. Teaching makes a difference in children, because it gives them tools to help them be successful in the future. Our children are our future, and they need to be prepared for the future in order to be successful in the working world. The future of our communities and even our nation lies in the hands of our children. The quality of men and women we develop will impact the future of this nation. Therefore, I see teaching as one of the best ways I can help create a greater tomorrow for our great nation. I know that teaching in the school setting will be challenging as well but I am up for it. Although the main commitment to my students will be to teach the school curriculum in a way to meet the required objectives, I would like to use of variety of strategies and be creative in my teaching plans. I hope to arouse the student’s curiosity and foster a desire to continue to learn. Another commitment that I think is equally important is to recognize each student as an individual. Although we will be teaching subjects we also teaching children. I want to understand their academic abilities, personalities, and who will be their main support in regards to school. I want to know what motivates them to do their best and what will hold them back. I believe that teaching is an essential and noble profession. Next to parents, teachers are the most important foundational element in our society. Everything important begins in childhood, especially knowledge, self-knowledge, resilience, and character. Proper preparation is fundamental to living a full, rewarding life. Without self-knowledge, children may follow wrong paths and end up far from their true callings; lost, sad, and unfulfilled. Without resilience, the storms and challenges of life can turn children from their highest path, leaving them far from who they might have been. Finally, character is the intangible force that raises society as a whole, minimizes shocks and collisions between people, and balances self-interest and social good. Ideally, all of this education starts in the home but often the parents themselves may be inadequately skilled in this  regard. School is a necessary complement to and supplement of this learning.

The Culture of Italy Architecture, People and History

The Culture of Italy Architecture, People and History The main focus of this culture project will be the nation of Italy. Italy is a peninsula, with two main islands which include Sardinia and Sicily, located in south central Europe and extending into the Mediterranean Sea. Italy has a land mass, including the islands, of about 116,300 square feet. To get a better proportion in mind, Italy is only slightly larger than the state of Arizona. Italy is the land neighbor of several countries including Austria, France, San Marino, Slovenia, and Switzerland (Cia.gov). The country of Italy has a unique range when it comes to climate. In northern Italy, the weather is more extreme with temperatures dropping below freezing with snow typically blanketing the region. Southern Italy on the other hand has more a more moderate climate with warmer weather. Southern Italy is the less populated region, and despite the hot temperatures the area is more known for its rural areas and farming communities (GoAbroad.info). Throughout the nation, Italian cultur e is as alive today as it ever has been, but it goes back a long way. Evidence of human existence has been shown through recent excavations in Europe, which date back to the Paleolithic and Mesolithic time periods (Italy1.com). Italy is a nation rich in culture and customs, and this will be an interesting journey. 4C Archaeology To understand any culture, it is first important to get an understanding of the history of the location. One way to do this is to study from an archeological stand point. Archaeology is one of four subplots of Anthropology, and is the excavation, recovery, and analysis of remains of past human behavior. Archaeologists look for artifacts (such as tools, ceramics, textiles) to give them an idea of and show evidence for past human behavior. Italy, especially Northern Italy and around Rome, is rich in archaeological findings. Currently there about 56 active sites around Italy, which include sites in Pompeii and Rome. Rome may be the most well known area, because it is still populated today, but the ruins of Pompeii are full of findings of a civilization over 2000 years old. Pompeii (located near the present day Naples) was completely buried by a volcanic eruption that basically set all signs of life in stone for years ahead. The earliest signs of life show that this city was destroyed in 79 AD, which gives archaeologists insight to a city that was popular at the same time as the Roman Empire was at its peak. This site was left virtually untouched until about 1748 when one man found the site and would dig at random searching for treasure only for his own personal gain. Not until 1861 was the proper approach taken, and this included an extensive and systematic excavation led by an Italian appointed representative who was responsible for making plaster casts of the victims. Many objects are still being excavated to this day; these objects include paints (found still in the pottery), tiles, paintings, and floorings. The most interesting is the large amount of brothels found in the city (GoEurope.about.com). Photographer Corrine Gill captured some of the erotic images found, and below is one of her more famous pieces. 4D Culture Culture, in its simplest form, is a set of beliefs, ideas, behaviors that are shared and learned. The culture of Italy is a beautiful and unique one. From greetings to the food, Italian culture is something special. One really distinct difference between foreign and Italian culture is the way Italians will greet each other. The most common way to greet someone and see them off is with a light kiss on each cheek. This practice will usually seem strange to a foreigner and Italians expect this and most Italians will usually stick to the typical handshake to make the outsider feel more comfortable. Another aspect of this culture that may seem strange to foreigners is the way Italians dress. A foreigner will be the obvious stand out if they have not dressed in the same, up to date fashion as the rest of the culture. Italians of all ages typically dress in the same way, following the newest trends and fashion codes. The only real clothing restrictions come when you are entering a church or sometimes even a museum, there will typically be written rules for proper attire (ItalyHeaven.com). Growing up in a mostly Italian family, I know the part of Italian culture that is most important to me: food. Italy has nearly 20 different regions, all of which have their own style of food. Food is a great tradition in Italy, and this is usually paired with a love of wine. Wine is not looked at in the same light in Italy as it is in America. In Italy, wine is the typical drink to have paired with a fine Italian meal. An example of when a large meal would be prepared would be after a funeral. The whole family would be together, and they would celebrate the life of the lost loved one together. An Italian funeral is a beautiful ceremony that gets many of the loved ones involved, with most of the family holding candles throughout the service and most of them offering prayers in front of the casket. The whole family will then lead the deceased to his final resting place. Italians like t o make a big deal out of their ceremonies, most notably their wedding ceremonies and Christening services (Windsor-Communities.com). The Italian wedding has a few special traditions that are worth noting. One of these traditions is that the groom will carry a small piece of iron ore which is meant to ward off the evil eye. The other tradition unique to Italian weddings is when the bride and groom shatter a vase or piece of glass, they do this so that each piece will represent one year of happy marriage (CompletelyWeddings.com). Both events (weddings and Christenings) will be held in a church for a special service, and then will be followed by a special party afterwards. The party will usually include lots of families and friends, food, wine, and also music. The music typically played at these events will be Opera or anything that can be danced to. Italians love most styles of music, as it is a major part of their daily lives. Opera has the largest following in Italy because that is the origin of this style (Windsor-Communities.com). Below is a picture taken from CompletelyWeddings.com (the photographer is unknown), and it shows what a typical Italian wedding is like. 4E Domestication Much of Italy is covered in mountains which therefore include forests which are home to many different plants and trees. Tuscany, part of the northern region of Italy, has many trees which include beech, pine, fir, yew, oak, wild oak, and ash. The mountains of Tuscany are also home to animals like the fox, mountain goat, bear, and both the Apennine wolf and lynx (KidCyber.com). On top of the many trees and plants throughout the country, Italy has many herbs including rosemary, lavender and thyme. 4F Cities/States For most of Italys history the country was run by a dictator and for some time before that it was ruled by the Catholic Church with the Pope having control of the territory. Until 1948, the nation was ruled by different dictators. In 1948, after World War II, Italy switched over to become a Republic (EveryCulture.com). A Republic is the most common form of government, and it is basically where citizens of a nation have the ability to help control the government. A Republic government leaves a lot of room for change, but the static point is that citizens have the right to vote for their elected officials (WiseGeek.com). Italy is currently led by the Head of State Giorgio Napolitano. Napolitano was elected, as is any Head of State, for a seven year term by the Electoral College. Below Napolitano is Prime Minister Silvio Berlusconi who was elected for a 5 year term. Italian government is easy to understand because it is very similar to the United States government (Fco.gov). An interest ing point when looking at Italy and their form of government is the Vatican City, which is the only surviving city-state left in the world. A city-state is, as stated by Professor Kuba from class, a political system of an independent city to rule over a fixed area. The Vatican City has not always been an independent state though, as it was only made to be its own state in 1929 due to a treaty that was signed between the city and Italy. The ruler of the Vatican is not necessarily an elected official either, because the leader of the Vatican is actually the Bishop of Rome, who is the Pope to the rest of the Catholic community. The Vatican City is actually very small in land size, as it is only slightly larger than The Mall in Washington, DC (Buzzle.com). 4G Social Stratification To judge if a society is socially stratified, we look at three main traits which include prestige, power, and economic resources/wealth. It is difficult to place Italy in any of the categories, but it is best represented by a Class Society due to the unequal access to everything. The major differences within the nation fall between the northern and southern parts of Italy. The unemployment rate of the nation is very high, which causes the differences in wealth to be highly noticeable. Wealth is especially apparent in immigrants because they typically come from poorer countries. Lower classes have been affected recently by budget cuts to the welfare system which were required by the European Union (which Italy founded in 1957). The most prominent markers of social class are speech and dress. The closer ones dialect is to the national language, it is common that the speaker is wealthier than others. Also, fashion is a big deal in Italy, and it is also a statement in class. Certain desi gners or labels will be out of reach for the lower class, and they will stand out because of how up to date Italy is with fashion. Another factor to judge someone by is the amount and style of their leisure time. Where a person goes for a vacation, the amount of time they spend there, and where they stay are usually good ways to gauge an Italians social status. Fashion, leisure, and food are three key factors when looking at Italian culture. Two of these have been discussed; the third and not yet talked about is food. Food is a universal constant and no matter what your social status, you will eat it. Food can also help gauge a persons social status by what kind of food they are eating. Meat will usually be eaten mainly by the wealthy, while the less fortunate will stick to just Pasta or simpler foods (EveryCulture.com). In Italy there are differences in classes, but there are no noticeable different groups. The only difference lies within a persons social status, such as their pres tige, power, or economic resources. 4H Marital Residency and Kinship Italy is not unique in any real fashion when it comes to marriage practices in comparison to the rest of the world. When it comes to marriage, Italians have followed practices common throughout. In the past, marriages were typically arranged by the parents and the daughter would bring a sum of money to the husband at the time of the wedding. It was not uncommon though for the son or daughter to have the chance to influence their parents decision, and this practice was much easier for the poorer class. Most people in Italy will eventually marry, but it is not unheard of to have a restriction for the child to hold off marriage so they can care for their older parents. When the marriage does take place, most couples will move in with the brides parents and follow the matrilocal residency. Alongside of this, it is typical for two nuclear families to live together (EveryCulture.com). Kinship in Italy is a little more difficult to understand. Italy and people of Italian decent are known for their large families, so the question is, how are they related? The family will typically extend and include both the fathers and mothers side of the family. There a couple of generalizations that can be drawn from Italian kinship. One of these is the bond that is typically found between the males of a family and to his mothers sisters. It is believed that is due to the fact that the son chooses to be with the more loving side, rather than the strict side that the father offers. Following this line of thinking, it would mean that I would be really close with my two aunts from my mothers side but have a typical, not resistant, relationship with those on my fathers side of the family. 4I Religion and Magic Religion is a set of beliefs, attitudes, and practices pertaining to the supernatural (Notes). Religion is also one universal constant. No matter when or where society has existed, signs of some form of religion or magic have been found. As discovered through writings or archaeological sites, Italy is no different. Witches and sorcerers are now all but forgotten, but they used to hold a strong position in the past. These practices led many to believe in spells, charms, and many different types of omens. Many of these beliefs have succeeded to modern day religion, but some people still believe in this ancient line of thinking. Italy, home to the Vatican City (the home of the Catholic Church), is a highly religious country. Over 90% of all of Italy is Roman Catholic, with the other religions being a mix of Jews, Muslims, and Orthodox. Italy is full of religious history, with Rome and the Vatican being the focal point for tourist attraction. The cities are full of churches and religious relics, and people flock from around the world to view them first hand. The Roman Catholic Church is very strict with its practices and holds many events throughout the year. The main holidays celebrated in Catholicism are the Immaculate Conception, Christmas, Easter, and the Pentecost. These are celebrated throughout the world, but for a nation nearly all Catholic, they are very important. In Italy, death and the celebration of the death are regarded as highly important. Most Italians believe in the afterlife, and view heaven and hell as reality (going along with Catholicism, they also believe in Purgatory). The funeral for a deceased loved one is held in a funeral home, and Italians view attendance as mandatory. Missing the funeral of a loved one can cause serious harm to that persons relationship with other friends and family (EveryCulture.com). So far I have identified Italy by three major things: family, friends, and food. Religion, and specifically Catholicism, can be added to this list. The Vatican City Home to the Catholic Church, a religion followed by over 90% of Italy 4J Linguistics The official language of Italy, not surprisingly, is Italian. Italian is the number one used language, while German is second, and French and Slovene have a small role in the nations linguistic history (Cia.gov). Italian has a long history, and it is said to be a part of the Romance group, a subplot of the Indo-European family. All Romance languages were spawned from Latin, and Italy is the one that closest resembles it to this day. One issue with the Italian language has always been the number of different dialects found within the country. Dating back to the early 13th century, different dialects can be found in different regions, and this caused many different writings and schools of thought in numerous dialects. It was not until the 17th century, when Tuscany began to be one of the most successful regions in the nation that the Tuscan dialect began to take over and is now considered to be the true national language and dialect. The earliest form of the written word of Italian is said to be from the 13th century, where we find numerous popular plays and stories. Dante Alighieri is one of Italys most famous authors for his work, Devine Comedy, which was written in Latin. The Italian language is basically entirely derived from Latin, and Latin is the official language of the Vatican City (Italian.about.com). The Italian language has a less than half of the letters that English does, as their language only has 14 letters. Italian is a very romantic language, and because of this many common Italian phrases are well known to much of the English speaking society.   4K Sex and Gender Italy is surprisingly equal when it comes to gender roles. I would have viewed Italian culture as very old fashioned, with women staying at home while the husband went off to work, but this is not entirely true. It could be said they are old fashioned in the sense that they have stuck to their almost original gender roles, but that means the men and women are treated as equals. Archaeological sites have shown evidence that men and women were almost equal in the amount of work they contributed to society. In modern society, prior to World War II, men would be the ones who went to work while the woman would stay at home, but these practices have changed and stayed the same since. Now, men and women are equals in every aspect of Italian culture. The numbers of men and women enrolled in universities and the work force is almost the same throughout Italy. Women still hold the same role as the leader of home life, but have taken on new roles to make themselves equals with men in social, ec onomic, and political areas of life. These facts show that Italian women are the most liberated in all of Europe (EveryCulture.com). One major difference between Italian men and women is the effects of having a child. Italian men typically have little to do with the child rearing process and offer little support and guidance to the mother. This absence leaves a very heavy job for the mother to handle alone. The job market is very tough, and it is nearly impossible for a mother of even one child to re-enter the job market after a short absence. This puts a strain on a family because of the difficulty it brings to the family because they have to live off of one income. These facts have caused a dramatic decrease in the amount of children being born in todays Italy (Family.jrank.org). 4L Genetics and Evolution The first sign of any human life comes from nearly 200,000 years ago when signs of human remains were found at villages excavated just west of Rome. The evidence of the existence of Homo Erectus humans is shown with the flint axes that were excavated from this site. About 100,000 years old, signs of more humans were found in Rome, and these people are believed to have been Neanderthals. In terms of modern day Italians, the first existence of modern day humans came about in 10,000 BC during the Upper Palaeolithic. Stone tools and engravings of animals in caves and on bones have been excavated from these sites. The engravings were not as detailed or impressive in comparison with those found elsewhere in Europe such as in France and Spain. It is believed that this is a sign that the population of Italy was rather small at this period in time (HistoryForKids.org). List of Resources http://www.everyculture.com/Ge-It/Italy.html Used for general information throughout the project https://www.cia.gov/library/publications/the-world-factbook/geos/it.html Used for: 3A, 3B, 4J http://italy1.com/history/ Used for 3B http://www.goabroad.info/Italy.html?gID=3207 Used for 3C http://www.loc.gov/rr/international/european/italy/it.html Used for basic search engine http://mapsandflags.com/it.html Used for general information http://goeurope.about.com/cs/italy/a/pompeii.htm Used for information on Pompeii http://ancienthistory.about.com/od/pompeii/ss/BrothelsPompeii_2.htm Used for Pompeii brother picture, Corinne Gill http://www.italyheaven.co.uk/manners.html Used for 4D http://www.windsor-communities.com/italian-traditions.php Used for 4D http://completelyweddings.com/ethnic-wedding-themes/ Used for 4D http://www.kidcyber.com.au/topics/italyflora.htm Used for 4E http://farm2.static.flickr.com/1108/897192220_3020362cf4.jpg?v=0 Used for Pine Forest in Tuscany, Italy picture http://www.caninest.com/types-of-wolf/ Used for Apennine wolf picture http://bubbles6612.wordpress.com/2007/11/ Used for Apennine mountains picture http://www.wisegeek.com/what-is-a-republican-form-of-government.htm Used for 4F http://www.fco.gov.uk/en/travel-and-living-abroad/travel-advice-by-country/country-profile/europe/italy/ Used for 4F http://www.buzzle.com/articles/vatican-city-facts.html Used for 4F http://www.mapsofworld.com/flags/vatican-city-flag.html Used for picture of the flag of the Vatican City http://scrapetv.com/News/News%20Pages/Everyone%20Else/pages/Popes-appeal-for-Mid-East-peace-falls-on-surprisingly-deaf-ears-Scrape-TV-The-World-on-your-side.html Used for picture of Vatican City http://italian.about.com/library/weekly/aa060699a.htm Used for 4J http://www.kwintessential.co.uk/resources/language/italian-phrases.html Used for 4J and phrase chart http://family.jrank.org/pages/979/Italy-Education-Gender-Roles.html Used for 4K http://coquinadaily.com/daily/htmldaily/080305.shtml Used for picture in 4L http://www.lifeinitaly.com/potpourri/fun-facts.asp Used for 4M http://fragmentssynapses.files.wordpress.com/2009/03/thermometer.jpg Used for thermometer picture http://stephaniedoes.com/wp-content/uploads/2008/01/easiestloaf.jpg Used for picture of bread http://jonjonsmith.files.wordpress.com/2009/06/mcshit.jpg Used for picture of cologne http://www.webweaver.nu/clipart/img/entertainment/music/baby-grand-piano.jpg Used for picture of piano http://www.thedailygreen.com/cm/thedailygreen/images/1-30days-pour-wine-lg-63555269.jpg Used for picture of wine

Methods of Data Collection

Methods of Data Collection 1. INTRODUCTION This report consists of how data are collected and what are the methods to collect data for research. To improve a research better one or for more learning of particular thing which is to be analyzed. In this report a brief study of method of collecting data by primary data and secondary data with their classifications will be observed. 2. Methods of collecting primary data OBSERVATION QUESTIONNAIRE SEMI-STRUCTURED AND IN-DEPTH INTERVIEW. 2.1 OBSERVATION Observation means finding what people do, what they need, etc†¦ It combines of recording, describing, analysis and interpretation of people behavior. Observation are two different types, PARTICIPANT OBSERVATION. In participant observation researcher will involve with subject activities and live and being a member of group. E.g. .all documentary films are all of this kind. This type roles are: Complete participant Complete observer Observer as participant Participant as observer. Graphical representation of participant observation researcher roles Participant as observer complete participant Observer as participant complete observer STRUCTURED OBSERVATION. As the heading its self describes about what kind of observation are done in it. It’s a structured way of dealing data collection method, which involves in high level of predetermined structured .It form only some part of data collection. Ex: A daily attendance sheet, planning sheet. 2.2 SEMI STRUCTURED AND IN-DEPTH INTERVIEWS It involves in interviewing a person or on group. Where interview are classified into structured, semi-structured, unstructured interviews. In structured interviews a format of question are followed for some particular criteria to be handled, which consists of standard questions. For semi-structured interviews it is based on optioning the customer to select their preferred section of questions. Whereas unstructured interviews deals with in depth involvement in a particular or interested area. Interviews are done by face to face and group interviews. Face to face interviews can figure out a person behavior, but group interview show how groups are mingled together and how they differ one another. HOW CAN THESE TYPE OF INTERVIEWS ARE USEFUL IN RESEARCH 2.3 QUESTIONNARIE It is a general way of collecting data, in which person is asked to answer for same set of questions in order. It is very easy to ask question for some study or research. Most of the research use questionnaire as their weapon for collecting information. This can be involved in individual level so sampling size also be larger one. An interesting one in questionnaire is modes of responding to it. Telephonic survey. Mail (postal) survey. E-mail survey. QUESTIONNARIE SELECTION CHART 2.3.1 Telephonic survey It is a common method followed where researcher and respondent are unknown. So limited data are collected from this method. Due to limitations it restrict questionnaire format to smaller one. Question must be easier for respondent to answer quickly. Question must not be longer one which consume more time. To handle this survey a trained person must be interviewing. Answers to question can be entered directly on an excel-sheet to save time. 2.3.2 Mail (postal) survey It is average form of survey where respondent and questionnaire cannot contact directly and without any interaction. Questioner should be preplanned about design and structure of question to be framed in such a way that respondent could answer it without neglecting any question. Questions must be in an order like easy, average, difficult, which can earn a valuable survey. Time are more valued in surveys. 2.3.3 E-mail survey E-mail survey are most popular survey where people are gather through internet. It can be performed in two way by e-mailing or using online survey. Just as mail an e-mail can be sent to respondent for answering but they may not reply for it, due to some reasons. Online survey are better because they answer then and there so data are collected faster than mailing. Today html pages are used to frame survey questions. And exciting one for survey is Google forms which are much useful for researcher to get job done. 3. METHODS OF COLLECTING SECONDARY DATA Collecting secondary data involves in finding publications, project and research reports, ERP/data warehouse and mining, internet/web for your necessary of research details. 3.1 PUBLICATIONS It refers to printed media like newspapers, textbooks, magazines, journals and reports. These are otherwise known as reference material, which contains wide source of data. Researchers follow secondary data as their first priority than primary data because it will lead them to a proper or complete view of research for their respective topics. As every publications have topic specified to itself, researchers can find easily the source of topic in a systematic manner. To search these publications proper guide lines also required. 3.2 ERP/DATAWAREHOUSES AND MINING For every organization ERP are implemented to gather information about finance, commercial, accounts, production, marketing, RD etc†¦ How do ERP helps in research, since it has data stored day by day, months and yearly basis to compute as integrated one. Researcher of different phenomenon can easily track those information by authorized person of such organization for their data collection. ERP has different sectors combined for example if a researcher form financial sector comes to verify how organization development in that particular sector, he/she can collect information from ERP. Mostly these data are considered as primary data. Data warehouses are secondary data, where large amount of data are stored. These data cannot be analyzed manually. So software for analyzing it is Data Mining Software, this will segregate all kinds of data and use statistical techniques to analyze data. Some techniques used by this software are variance analysis, cluster analysis, factor analysis, etc. It is a statistical and information technologies software. To create these software so of vendors of it are, excel miner, SPSS, SAS and SYSSTAT. Data mining is automated process where some features are selected by user. 3.3 Internet/web Most basic way collecting secondary data is to search through web. As we know internet search topic and words related thing easily and fast where surplus amount of data are founded in thousands of websites all over the world. It includes all e-textbooks, journals, government reports. To search our results through internet search are provided those are GOOGLE, YAHOO, etc. all these search engines can show several sites but one must choose correct data related to topic of research involves. Most popular website for collecting data are Wikipedia for researcher, where note of particular topic are gives with reference site to get detailed study about research topics. SOME OF THE IMPORTANT WEBSITES 4. conclusion From the given information we know about what are primary data and secondary data and how to collect those data from various resources. Research must be valuable one so data collection must be done enormously to predict correct result of analysis. Secondary data can be added in research reports but there must be some data which show your involvement in research process. Research is an endless process because as time changes strategy of reports containing details also vary due to respondent are not same in nature. A research about a topic gives overview, detailed and explanation according to research types. At last collection of data are most important for research because it act as proof or evidence of your valuable reports. Table of Contents PG NO INTRODUCTION 1 METHODS OF COLLECTING PRIMARY DATA 1 OBSERVATION 1 2.1.1 PARTICIPANT OBSERVATION 2.1.2 STRUCTURED OBSERVATION 2 2.2 SEMI STRUCTURED AND INDEPTH INTERVIEWS 3 2.3 QUESTIONNARIE 4 2.3.1 TELEPHONIC SURVEY 5 2.3.2 POSTAL SURVEY 5 2.3.3 E-MAIL SURVEY 5 METHODS OF COLLECTING SECONDARY DATA 6 PUBLICATIONS 6 ERP/DATA WAREHOUSES AND MINING 6 INTERNET/WEB 7 CONCLUSION 8 REFERENCES PEARSON EDUCATION/ THIRD EDITION/ RESEARCH METHODS FOR BUSINESS STUDENTS/ Mark Saunders/Philip Lewis/Adrian Thorn hill SAGE PUBLICATIONS/ESSENTIALS OF BUSINESS RESEARCH/ Jonathan Wilson. TATA McGraw HILL/STATISTICS FOR MANAGEMENT/ G.C.BERI.

A Tale of Two Hearts in Charlotte Brontes Jane Eyre :: Jane Eyre Essays

A TALE OF TWO HEARTS While an artist uses a variety of colors and brushes to create a portrait, Charlotte Bronte used contrasting characters and their vivid personalities to create a masterpiece of her own.   In her novel Jane Eyre, Bronte uses narration and her characters to portray the struggle between a society’s Victorian realism and the people’s repressed urges of Romanticism.   In order to discern between the Victorian and Romantic themes, Bronte selects certain characters to portray the perfect stereotype of each theme.   Mademoiselle Celine Varens is the model of the Romantic attitude.   Varens a â€Å"French opera-dancer† found herself as the â€Å"grande passion† of Mr. Rochester.   The amour between Rochester and Varens started in a â€Å"complete establishment of servants, a carriage, cashmere, diamonds, dentells, etc.† and ended with Rochester â€Å"finding her out† with another man.   Varens’ irrationality did not only affect Rochester, but also her child: â€Å"she abandoned her child and ran away with a musician or singer.†Ã‚   Celine Varens, a woman in a daring profession, led a life of passion, freedom and irresponsibility.   Her life was ballad of adventure idolized by Romantics but frowned upon by society.   Mrs. Reed is the perfect representative of Victorian realism.   She had all t he visual attributes found in a Victorian styled lady.   She possessed gentry as the mistress of Gateshead Hall and her material wealth was made obvious by the luxuries found in her home –â€Å"a bed supported on massive pillows of mahogany, hung with curtains of damask†Ã¢â‚¬â€and in her children â€Å"in their Muslim frocks and scarlet sashes.†Ã‚   Besides wealth and gentility, Mrs. Reed also maintained Victorian characteristics of insularity and censoriousness.   Ã¢â‚¬Å"Eliza, John and Georgiana were now clustered round their mama in the drawing room: she lay reclined on the sofa by the fireplace and her darlings about her†¦Ã¢â‚¬  Mrs. Reed literally maintains insularity – snobbishly creating an island of her and her children, detaching themselves from Jane.   Lastly Mrs. Reed exercised censoriousness towards Jane on a continual basis until Jane was left with â€Å"a habitual mood of humiliation, self doubt, forlorn depression.†Ã‚   Jane’s state is the result of the Victorian need of moral severity, which was expressed by blame and disapproval.   Bronte uses Varens and Reed to paint the contrast between the Romantics controlled by emotion, freedom and imagination and the Victorians who exhibit middle-class stuffiness and pompous conservatism. But any author can capture the essence of two societies and illustrate the opposites in two opposing characters.

Finding Meaning in The Turn of The Screw, by Henry James Essay

  Ã‚  Ã‚   At first glance, Bly appears to be a rather lonely place. The vividly bleak backdrop for The Turn of the Screw houses a handful of servants, two orphaned children, and ghosts who fade in and out of view. But there are others present who are less obtrusive yet just as influential as Peter Quint and Miss Jessel. Peering into and out of Bly's windows and mirrors, engaging with the text and the lingering trace of author Henry James, a crowd of real and virtual readers hope to catch a glimpse of a specter or to unravel a clever Freudian slipknot that will tell them something: They may be looking for that which they think James intended as the text's truth - a transcendental center - or maybe they subconsciously wish to see a reflection of themselves, somehow transformed by the reading, smiling back from the gilded, glassy panes. Whatever they are seeking, this crew of interactive observers might be surprised to find out that there is not only one answer to James's literary mystery and that the worth of their readings centers on effect, not meaning. It is futile to seek the "answer" that is supposed to tell because, as Douglas forewarns, "the story won't tell." The langue of Bly is based on deceptions and ambiguities, ways in which "truth" is kept at bay. But many readers are unaware that they are really seeking effect, and thus experience effect only when they think they are searching for meaning. Whatever the motivation, the pack should not be deterred from the quest, for the creation that Wolfgang Iser calls the text's "esthetic pole," --its true value--depends upon a conscientious reader to notice the text's gaps and ambiguities, fill in some of the holes, and to revel in the pleasure, finally, ... ...ist's dream, how reassuring for everyone else that it will never happen.    Works Cited    Felman, Shoshana. "Henry James: Madness and the Risks of Practice." 1977. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999. 196-228.    Iser, Wolfgang. "The Reading Process." Reader Response Criticism. 1974. Ed. Jane Tompkins. Baltimore: Johns Hopkins UP, 1980. 50-68.    James, Henry. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999.    Lustig, T.J. "Henry James and the Ghostly." 1994. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999. 255-60.    Tompkins, Jane. "The Reader in History." Reader Response Criticism. Ed. Jane Tompkins. Baltimore: Johns Hopkins UP, 1980. 201-26.    Finding Meaning in The Turn of The Screw, by Henry James Essay   Ã‚  Ã‚   At first glance, Bly appears to be a rather lonely place. The vividly bleak backdrop for The Turn of the Screw houses a handful of servants, two orphaned children, and ghosts who fade in and out of view. But there are others present who are less obtrusive yet just as influential as Peter Quint and Miss Jessel. Peering into and out of Bly's windows and mirrors, engaging with the text and the lingering trace of author Henry James, a crowd of real and virtual readers hope to catch a glimpse of a specter or to unravel a clever Freudian slipknot that will tell them something: They may be looking for that which they think James intended as the text's truth - a transcendental center - or maybe they subconsciously wish to see a reflection of themselves, somehow transformed by the reading, smiling back from the gilded, glassy panes. Whatever they are seeking, this crew of interactive observers might be surprised to find out that there is not only one answer to James's literary mystery and that the worth of their readings centers on effect, not meaning. It is futile to seek the "answer" that is supposed to tell because, as Douglas forewarns, "the story won't tell." The langue of Bly is based on deceptions and ambiguities, ways in which "truth" is kept at bay. But many readers are unaware that they are really seeking effect, and thus experience effect only when they think they are searching for meaning. Whatever the motivation, the pack should not be deterred from the quest, for the creation that Wolfgang Iser calls the text's "esthetic pole," --its true value--depends upon a conscientious reader to notice the text's gaps and ambiguities, fill in some of the holes, and to revel in the pleasure, finally, ... ...ist's dream, how reassuring for everyone else that it will never happen.    Works Cited    Felman, Shoshana. "Henry James: Madness and the Risks of Practice." 1977. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999. 196-228.    Iser, Wolfgang. "The Reading Process." Reader Response Criticism. 1974. Ed. Jane Tompkins. Baltimore: Johns Hopkins UP, 1980. 50-68.    James, Henry. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999.    Lustig, T.J. "Henry James and the Ghostly." 1994. The Turn of the Screw. Ed. Deborah Esch and Jonathan Warren. 2nd ed. New York: Norton, 1999. 255-60.    Tompkins, Jane. "The Reader in History." Reader Response Criticism. Ed. Jane Tompkins. Baltimore: Johns Hopkins UP, 1980. 201-26.   

Is it Constitutional to Bare Arms? Essay -- History

Is it Constitutional to Bare Arms? â€Å"A well regulated militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed.† These are the words of the second amendment as written by our forefathers. The question weather it is constitutionally legal or not has been debated for many years. In order to understand the true meaning of the above statement one must look back at the history surrounding it. The Bill of Rights was written over two hundred years ago, and much has changed over that period of time. Therefore, one must examine the language of the text again keeping in mind when it was written. I believe that it is constitutionally legal for individual citizens who are cable of bearing arms have the right to do so. To support my claim lets look back to our history books and we can see that after the Revolutionary War the Framers of the Constitution and the Bill of Rights were very leery of a strong government. One of the Public Affairs Director for the Second Amendment Foundations, states, â€Å"The Framers of the Constitution disturbed the national government enough to create the Bill of Rights. Why would they turn around and put so much faith in the stat governments? The Framers more likely distrusted all levels of government. This would be more consistent than trusting some level and not others† (LaCourse) At the time when the constitution was written Founding fathers just came out from the Revolutionary War ...

Digital humanities, scholarly communication and communication science Essay

Objectives of this research proposal is to identify a problem n work place and propose a solution to the management on the problem facing the company. Justification             Communication is very essential for the progress of a company. In today’s world, companies are striving to have good communication in places of work. However, good communication is hard to achieve because communication is increasingly becoming complex because complex work activities and multicultural environment in the places of work. Lack of communication increases job dissatisfaction and kills morale of workers. This research will evaluate the causes of poor communication. It will also come up with solutions on what needs to bedone. WorkcompletedI have managed to calculate the total cost for research and written a breakdown of all expenses to be incurred in this research. I have also written a schedule of all activities that I will carry on eve day. Interview was one of research methodology used in the proposal. I intended to interview five people from Youth Health Partnership Organization. The proposed persons to be interviewed are Mr. Phillip Hardy, Human Resources Manager, Mr. Charles Chah, Senior Accountant, two casual workers and Ms. Agnes Ashley, Finance officer. I have managed to interview two casual workers and Ms. Agnes. I have also managed to gather and reviewed all the journals and books that I needed for the purpose of this research Work remaining             The remaining work is to secure an appointment with Mr. Philip and Mr. Charles and to interview them. I have not completed collecting data using questionnaires. Obstacle encountered             Mr. Philip and Mr. Chah have been canceling our scheduled meeting at the last minute. Another challenge is that workers are refusing to fill in the questionnaire due to fear of victimization from supervisors. References Klyukanov, I. (2013). Digital humanities, scholarly communication and communication science. Modern communication studies, 2(1), 43-53. Rayudu, C. S. (2010). Communication (Rev. ed.). Mumbai [India: Himalaya Pub. House.Zaremba, A. J. (2010). Organizational communication (3rd ed.). New York: Oxford University Press. CarriÃÆ' ¨re, J., & Bourque, C. (2009). The effects of organizational communication on job satisfaction and organizational commitment in a land ambulance service and the mediating role of communication satisfaction. Career Development International, 14(1), 29-49. Ryabova, I. (2013). Communication components of management and organizational culture of the company. Modern communication studies, 2(2), 13-40. Source document

Web Server

Web Server: A webserver is a Hardware device used to host an eCommerce website. The server supports the entire content of the website such as HTML files, Data bases and Image Files. Web Servers will run on operating systems such as Windows or Linux and will use web server software to manage access requests to the website. Webservers are similar to PC’s however they have faster processors and more memory making it much more powerful.Firewall: A firewall is a software or hardware-based network security system that controls the incoming and outgoing network traffic by analysing the data packets and determining whether they should be allowed through or not, based on a rule set. A firewall establishes a barrier between a trusted, secure internal network and another network (e. g. , the Internet) that is not assumed to be secure and trusted. Software Browsers: When you design an eCommerce solution it is important to consider how the site is seen on the web.When customers access an o nline shop they will need to use a web browser to load the website. A browser is a software application on a machine that allows someone to access the internet. When a website is loaded in a browser the html code, css, image and information that is stored in a database connected to the website are rendered together to make the site appear in the browser window. When developing an eCommerce site it is important to test that the site appears correctly in all of the main browsers that people use to access the internet such as, Internet Explorer, Mozilla Firefox, Google Chrome and Safari.Operating Systems: An operating system (OS) is a collection of software that manages computer hardware resources and provides common services for computer programs. The operating system is an essential component of the system software in a computer system. Application programs usually require an operating system to function. Web Authoring Tools: web authoring tools are used to develop the front end of a n eCommerce website. A range of software packages can be used .HTML (Hypertext Mark-up Language) files can be created in a web authoring package such as Dreamweaver.The html files created by this software will include CSS (Cascading Style Sheet) files that are used to enhance the visual appearance of the site. Other web authoring tools are graphic design packages such as Adobe Photoshop that can be used to design a skin for the user interface design. This skin can then be exported into a html and css combination that is used as the basis for the developing site. Server Software: Web servers need to run software that manages access attempts to a website.When a user tries to access a website the web server software processes the access request and serves up the correct files that have been requested from the client’s machine. Examples include Windows IIS (internet information services) which runs on windows based web servers and Apache which runs on Linux based web servers. Ser ver Software runs in the background and works over a network to allow a browser stored on a client machine to access the files that make up an eCommerce site. Database System: A database system is an important part of an eCommerce website.The database is used to store information about the products for sale on the site. The database will hold information such as store pricing, descriptions, images and other details. In addition to this the customers details are also stored such as what they ordered, payment details, shipping details, phone numbers, emails and lots more. Staff who are responsible for the delivery of items will use the database that is connected to the eCommerce site to ensure all the correct products are sent to the correct customer.It is important to connect securely to the database to ensure that all orders are processed correctly and the business runs smoothly. Technologies such as a PHP (A programming script) and MySQL are used to communicate between the website and the database management system (DBMS). Network TCP/IP: TCP/IP is a protocol used to transfer data and information over a network such as the internet. TCP (Transfer Control Protocol) is a wired connection between different machines on the internet. A protocol is a rule of how connections are set up between two devices. Anyone using the internet to access an eCommerce website will use TCP/IP.IP stands for Internet Protocol and each device on a network has a fully unique IP address. When a shopper tries to access an eCommerce store they do not need to know the IP address of the web server that the store is hosted on but can type a URL such as www. shop. com into a browser window instead. TCP/IP is a complex technology and normally and eCommerce site developer does not have to have in depth knowledge of the protocols but should understand that they exist. Ports: Ports on different devices allow them to connect to other devices stored on the internet.Ports allow a device with one IP address to access another device with a different unique IP address. A device will normally have more than one port, for example when one user wants to send an email to another they will allow access through port 25 as this is normally reserved for email. When a shopper on a client machine wants to access an eCommerce website they will connect IP addresses from their machine to the web server that stores the eCommerce site over port 80. Other Protocols: FTP (File Transfer Protocol) is the set of rules used to communicate information between two devices running on a TCP/IP based network.If the customer online was to request a receipt this would be sent to them using FTP. Domain Names: When starting an eCommerce site it is important to register a recognisable domain name that links to your company and brand. Successful eCommerce companies on the web have recognisable names such as Amazon, eBay, Nike and Argos that make them stand out from the crowd. These are short one word names tha t are easy to remember and suit the company brand. Programming Requirements: When designing an eCommerce site it is important that everything is programmed correctly.Examples of programming that you might need would be embedding JavaScript in your website to increase functionality. PHP might be used to connect the website to the back end database. Complex search queries to find information about your products would need to run on the back end database based on what the shopper is looking for on your site. Security: There are other programming requirements to consider such as embedding security in your site so that customers' credit and debit card information is secure when they purchase from your store.Download speeds: when running an online business it is important to constantly monitor download speeds of your customers using analytic tools such as Google Analytics. You also need to tailor your website so images are as compressed as possible without compromising the quality of the site. All coding and mark-up must run as efficiently as possible so that the site loads as quickly as possible. Internet connection: Internet access connects individual computer terminals, computers, mobile devices, and computer networks to the Internet, enabling users to access Internet services (for example, email and the World Wide Web).Internet service providers (ISP's) offer Internet access to the public through various technologies that offer a wide range of data signalling rates (speeds). Web Hosting Service: A web hosting service is a type of internet hosting service that allows individuals and organizations such as eCommerce companies to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients as well as providing Internet connectivity.